Director Digital Marketing, UA

About the role

This hands-on role has a direct impact on the success of our games.  As the head of digital marketing for the studio, you will lead all digital and brand marketing initiatives for new and existing games.  Using your knowledge of current and emerging digital, social and mobile channels, you will expand our user base and brand recognition while leading the user acquisition team in providing solutions to maximize opportunities and campaigns.

What you’ll be doing

  • Partnering with the games product owners, you’ll develop and execute digital campaigns leveraging internal and external resources to deliver compelling static and video ads to drive installs, engagement and brand recognition.
  • You’ll nimbly manage a team of user acquisition professionals in creating out of the box campaigns that optimize ROI
  • You’ll dig into the details, working with analytics and business intelligence to forecast performance trends and increase market share

About you

  • 10 years experience in digital and brand marketing for mobile, software, social media or games including 5 years of personnel management
  • Experience managing User Acquisition campaigns
  • Experience designing and running digital marketing campaigns, managing budgets & timelines for asset creation
  • Experience with strategic and tactical planning
  • Experience managing international marketing campaigns, specifically in the EU and Asia a plus

Relocation assistance is provided

  • Paid medical, dental & vision premiums for employee & dependents
  • Paid disability and life insurance premiums for employees
  • Generous 401k matching & immediate vesting
  • Paid cell phone and plan
  • FSA Plan
  • 529 College Savings Plan
  • Discounts on Hasbro Toys
  • Paid Time off and Company Holidays
Employee Perks
  • Company-provided iPad, iPhone and phone service plan
  • Free membership at the gym of your choice
  • Starbucks coffee and a company fridge stocked with sodas, juices & other drinks
  • Game room outfitted with classic arcade & pinball machines
If you're passionate about helping us design, develop & distribute the world's best mobile games, we would love to hear from you.

Apply Now

Like what you see? Ready to take the next step in your career? We'd love to hear from you!