Backflip Studios Website Privacy Policy

Backflip Website Privacy Policy

(Last updated: 24 May 2018)

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We are committed to protecting the privacy of your personal data in accordance with applicable privacy and data protection laws. The term “we”, “us” or “our” in this Privacy Policy refers to Backflip Studios, LLC. This Privacy Policy applies to information we collect when you use our website and other online products and services where this Privacy Policy is posted (collectively, the “Website”).

 

If you have any questions or concerns about our use of your personal data, then please contact us using the contact details provided at the bottom of this Privacy Policy.

 

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

 

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

 

Table of Contents

 

  1. What personal information do we collect and why?
  2. With whom do we share your personal information?
  3. Legal Basis for processing personal information (for EEA visitors).
  4. How do we keep your personal information secure?
  5. International data transfers.
  6. Third party sites.
  7. Your data protection rights.
  8. How to contact us.

 

  1. What personal information do we collect and why?

The personal information that we collect about you falls into the following categories:

 

  • Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.

 

  • Information that you provide voluntarily

Certain parts of our Website may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to register an account with us, to subscribe to marketing communications from us, and/or to submit inquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

 

  • Information that we collect automatically

When you visit our Website, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

 

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

 

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors. Please note that we use aggregated (i.e. non-personal) information for these analytics purposes.

 

  • Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources (such as website analytics) but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

 

We use analytics services and software provided by third parties to help us understand how users access and use the Website. These tools and services use cookies, web beacons and other devices or technologies on our services to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on web pages, the links clicked, and the advertisements viewed on those pages. We use this information to improve our Website and your experience, to see which areas and features of our Website are popular, and to count visits. See “Cookies and similar tracking technology”.

 

  • Third Party Advertising

 

We may engage third parties to place ads for our products and services on other websites. These third parties use cookies, web beacons and other devices or technologies to collect information about your visits to our Website. For more information, please see our Cookie Notice.

 

  1. With whom do we share your personal information?

 

We may disclose your personal information to the following categories of recipients:

 

  • to our group companies, third party service providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information.

 

  • to any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.

 

  • to an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy.

 

  • to any other person or entity, with your consent to the disclosure.

 

  1. Legal Basis for Processing Personal Information (for EEA Visitors)

 

If you are a user from the European Economic Area (“EEA”), our legal basis for collecting and using the personal information described above depends on the personal information concerned and the specific context in which we collect it.

 

However, we normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

 

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

 

Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

 

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

 

 

  1. How Do We Keep Your Personal Information Secure?

 

Backflip has established policies in an effort to protect your personal information against loss, misuse and unauthorized access, disclosure, alteration and/or destruction. For example, Backflip strives to provide only those employees performing a legitimate business function with access to users’ personal information. Backflip also reviews its security procedures periodically to implement appropriate technical and organisational measures to help safeguard your privacy.

 

Backflip retains your information for legitimate business purposes, for as long as your account is active, and/or as long as is reasonably necessary to provide you with our products and services. Backflip will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

 

Despite our efforts, please be aware that no security measure is ever perfect or impenetrable. To that end, Backflip will notify users of a data breach when Backflip determines that is reasonably necessary in accordance with applicable law.

 

  1. International data transfers

 

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different than the laws of your country. If you are a user from the EEA and we transfer your information outside of the EEA in this way, we will take appropriate steps to ensure that any personal information relating to you will continue to be adequately protected. Other than the disclosures referred to in this Privacy Policy, we will not disclose your personal information without your permission.

Our servers are located in the United States, and our group companies and service providers and partners operate in the United States, Europe, and in countries outside of the EEA. This means that when we collect your personal information, we or others may process it in any of these countries.

  1. Third party sites

 

We cannot be responsible for the privacy policies and practices of other sites, even if you access them using links from our Website. We recommend that you check the policy of each website you visit.

 

In addition, if you have linked to our Website from a third party website or other online service, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party website or online service and recommend that you check the policy of that third party website or online service and contact its owner or operator if you have any concerns or questions.

 

 

  1. Your data protection rights

 

If you are resident of the EEA, you have the following data protection rights:

 

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

 

  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.

 

  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the “How to contact us” heading below.

 

  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

 

You have the following rights in relation to your personal information: (i) to access, correct, update or request deletion of it; (ii) to object to processing of your personal information; (iii) to ask us to restrict processing of it; (iv) to request portability of it; and (v) to opt-out of marketing communications. You can exercise these rights by contacting us using the contact details provided below. You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

 

We will respond to requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

 

  1. How to contact us

 

The data controller of your personal information is Backflip Studios, LLC.

 

If you have any questions or concerns about our use of your personal information, please contact us using the following details:

 

Email: privacy@backflipstudios.com

 

Or write to us at:

Backflip Studios, LLC

Attn: Legal Department

1690 38th Street

Boulder, CO 80301

United States

 

For DPO requests, please contact us at DPO@hasbro.com.

 

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